Discovery
Understanding your product, market, and how value is created for your customers today.
Intake Questionnaire
June 18, 2026The discovery questionnaire covering your product strategy, current pricing, and customer segments. Completed at kickoff.
Open documentCurrent-State Pricing Assessment
June 26, 2026Where your pricing and packaging stand today: what's working, where value is leaking, and the questions the rest of the engagement will answer.
Open documentAnalysis
Benchmarking your position against the market and mapping price to value.
Price-to-Value Map
July 8, 2026How each of your plans sits against competitors on perceived value and perceived price, with the evidence behind every placement.
Open documentRecommendation
The go-forward pricing and packaging strategy, and the plan for rolling it out.
Pricing Strategy Memo
In progressThe full recommendation: target packaging, price points, and the migration path. Lands here when it's ready for your review.